Facebook Watch is expanding, although it is not possible to get much traction among younger, digital native audiences. Today, the platform announced that it expanded its 15 six ads to more than a dozen new countries, as well as launched Watch on the desktop globally and on Facebook Lite. The move comes just like Facebook slashed funding for some of its original news shows made in partnership with CNN, Buzzfeed and ABC New s, The information reported today reported today .
While Facebook's budget for news content remains at $ 90 million, the company reallocates funds for other programs. The information also reported that advertisements' earnings from Facebook Watch have fallen below expectations.
In October, Facebook announced that it had collaborated with MTV to bring back the classic reality show The Real World with an international focus, as well as an interactive game program called Confetti for markets in Europe , The Middle East, Asia and Latin America. Recode also reported this afternoon that Facebook is in talks with HBO to sell a subscription to the service that could only be reached in the mobile app, and most likely through the Watch tab. So Facebook's priorities seem to move more towards new twists on classic television programming, rather than trying to exploit the popularity of digital media.
It has been almost a year and a half since Facebook Watch first launched and, of course, the search has been small compared to YouTube, Twitch and other more mature platforms. It can be a product of bad marketing and awareness. Twelve months in, Facebook Watch was still almost unknown by 50 percent of American adults, according to a recent survey conducted by Diffusion Group. Facebook has not revealed unique watch visitors, and the company instead counts its repeat visitors as separate views. Today, the company said that over 400 million users see at least one minute video per month. Contrast with YouTube's estimated 1
The news that Facebook will expand ads in several countries and continue to grow. The watch on the desktop indicates that it watches video, especially video tailored to international markets, as a hugely valuable growth opportunity for the scattered advertising market. The new Watch markets will expand to include China (Hong Kong), India (Bangladesh), South Africa, Taiwan, Italy, Saudi Arabia, among others. The service has also allegedly been in talks with other media companies about approaching the 30 and older demographics, having discovered teenagers, fled Facebook in favor of their younger sister platform Instagram.