Facebook has released an app called Lasso that lets users make fun short videos designed to compete with TikTok, the viral 15-second video appetite recently merged with Musical.ly. Lasso is Facebook's last bid to win over teens, as the big social media platform has lost its hold. By 2018, only half of the teens say they still use Facebook, compared with 2014, when 71 percent of them said they did. The app was first reported as in development at the end of October.
On Lasso, users can register dance and lip sync to music, similar to what they already can do on TikTok. The app also allows users to record short clips as Vines. It is available on iOS and Android. Facebook told The Verge : "Lasso is a new stand-alone app for short-lived, entertaining videos ̵
You can log in to Lasso via Instagram or create an account using Facebook. You must authorize the app to allow access to the profile page, images and videos. After you've set up, you're free to browse tons of short videos as autoplay when you pass them. Hashtags appear prominently at the bottom, and like other social media platforms, you can also filter content with tags. So far, you can share Lasso videos like Facebook stories, with the ability to share them as Instagram stories to come later. You also can not make your profile private.
When I logged in, I saw a guy in a beanie who made jumps for "Psycho" at Post Malone. In another video two women danced to "Shape of You" by Ed Sheeran. Finally, in an impressive athletic view, six men performed a flip over a woman who makes an up and down split to "I like it" by Cardi B before she performs an impressive flip.
There is already a wealth of content on Lasso, similar to what was already on Facebook Watch during the first launch, which indicates that Facebook probably opened the app to a community of beta users before today. Still, like Facebook Watch, Lasso can be a couple of years late. Bytedance's TikTok, known as Douyin in China, has existed since 2016.
Facebook has been strangely silent about Lasso's launch, without official statement on its website. It was only on Twitter that Facebook product manager Andy Huang announced the release of the app, and later Bowen Pan, product leader for Lasso specifically tweeted about it .