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Home / Technology / Essential acquires e-mail startup CloudMagic – TechCrunch

Essential acquires e-mail startup CloudMagic – TechCrunch



Andy Rubins Essential has bought CloudMagic, Newton E-mail Producer Manufacturers, for an undisclosed amount. The news, first reported this morning, has since been confirmed by TechCrunch.

An important spokesman offered the following admittedly open-end statement: "We are always looking for companies with good technology and talent to help accelerate our product map."

What exactly that roadmap looks like is a guess. CloudMagic shuttered its premium email offer in September, leaving around 40,000 paid subscribers in the barrel. Probably, the app will get into Essential's hardware offerings, via the next handset iteration or the current MIA home button.

The news comes at the end of a rocky year for Essential. The startup has gradually sent a few handsets over the past year, with rumors that persist around Rubin's plans to sell the company. In October, Essential decided about one third of its employees.

The same month, Rubin was the subject of a bombshell New York Times piece of sexual abuse during his time on Google. The Android co-creator later went to social media to call out the "many inaccuracies" and "wild exaggerations."

The acquisition could point to a begun path for the company, which long refused rumors that it was looking for sales, instead of "putting all [its] efforts on future products that change games that include mobile and home products."


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