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Home / Technology / Epic Games takes on Apple and Google – Apple Inc. (NASDAQ: AAPL)

Epic Games takes on Apple and Google – Apple Inc. (NASDAQ: AAPL)



The "Fortnite" creator Epic Games launches its own app store that allows developers to keep 88% of their revenue compared to 70% for Apple's app stores (NASDAQ: AAPL) and Google (NASDAQ: GOOGL). [19659002] Epic's store went live earlier this month with PC and Mac games, which led rival Steam to adjust its pricing to remain competitive. Epic plans to start selling Android games in 2019.

App stores account for about 5% of total annual revenue for Apple and Google, according to Visible Alpha data, but margins are much higher since companies do not have any of the App costs .


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