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EA launches premium subscription with the latest Battlefield and FIFA-TechCrunch



The video game company EA slowly exchanges its business model for repeated subscriptions. The company has just launched Origin Access Premier for $ 15 per month or $ 100 per year. This subscription is only available on PC.

This is not EA's first subscription. The company first launched EA Access on Xbox One. For $ 5 per month or $ 30 a year, you can download a game of old EA games as part of your subscription.

EA Access does not include the latest games. But you can play the last FIFA, Madden and Battlefield games a few months after their first releases. Usually, EA Access Games does not include any DLC or additional content.

In addition to full play, EA Access lets you try new EA games for 1

0 hours. You also get a 10 percent discount on EA digital purchases.

In 2016, EA launched a similar service on PC for the same price. In addition to a collection of EA games, the company collaborated with Warner Bros. Interactive Entertainment and other gaming companies. You can find indie hits, like The Witness, Oxenfree and Trine 2.

And now EA launches a more expensive subscription class. With Origin Access Premier, you get new EA titles a few days before the launch date. For example, you will be able to download and play Madden NFL 19, FIFA 19, Battlefield V and Anthem when they start in the coming months.

Subscribers must not pay for DLC, or at least not so many. Games included in the subscription are deluxe editions (Fifa Ultimate Edition, Battlefield V Deluxe, etc.).

To convince people to subscribe right away, EA delivers deluxe editions of Battlefront II, Fifa 18, Unravel Two, Fe or The Sims 4 instantly.

Other companies have launched subscription services, such as Microsoft with Xbox Game Pass and Sony PlayStation Now. This is an interesting shift as gaming companies get ready for cloud computing.

While many still buy games on DVDs and play game consoles, the industry slowly switches to cloud gaming. You want to start a game on a server in a data center near you and stream the video to the device in front of you.

It's not much sense to own a game if you do not even run it on the console in your living room. By creating recurring subscriptions and pooling game libraries, businesses can increase recurring revenue.tt


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