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E3 returns as a completely digital, completely free event on June 12



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Photo: ESA

Following cancellation of the 2020 event due to covid-19, and a lot reputation and speculation about this year’s iteration of what was once the most important video game fair in the world, the Entertainment Software Association today announces E3 2021, a free all-digital event running from 12 to 15 June. Nintendo, Xbox, Capcom, Konami, Ubisoft, Take-Two Interactive, Warner Bros. Games and Koch Media are already scheduled to participate.

The good news is that everyone can go to E3 this year for free. The other good news is that no one needs to fly all over the country or around the world to attend the annual LA-based sweat party which is E3. Instead, we will all sit comfortably at home or at work and look at our screens as we always do, only now will the screens have the official E3 logo on them instead of the logo of two dozen or so digital events created last year to fill the void following the cancellation of E3 2020.

These other events will continue to happen, but we also have E3 2021, a show that will connect developers and publishers digitally with fans around the world. The official ESA announcement does not suggest what such a digital show will look like. We guess there will be many trailers and pre-filmed interviews with business insiders. No matter what form the great destroyer takes, Kotaku has confirmed that the event will be completely free for participants, without any items locked behind a pay wall.

“For more than two decades, E3 has been the premier place to showcase the best the video game industry has to offer, while uniting the world through gaming,” said Stanley Pierre-Louis, President and CEO of ESA via press release. “We are developing this year’s E3 into a more inclusive event, but will still delight fans with great disclosure and insider opportunities that make this event an indispensable center for video games.”

You heard the man. Indispensable. Just try to dispense with it. You will most likely fail. See you all at E3 2021.


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