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Discord Store to offer developers 90 percent of game revenue



  Discord wants to attract more developers to its game store, as it continues to expand beyond simple communication features.
Enlarge / Discord wishes to attract more developers to its game store as it continues to grow beyond simple communication features.

Discord has announced that it will start taking a reduced 1

0 percent cut from game revenue generated on its online store, starting next year, the one-up Epic Games Store and the recently announced 12 percent cut on the Epic Games Store.

"We talked to many developers, and many of them feel that today's stores do not earn their 30% of the regular 70/30 revenue share," writes Discord in the announcement. "Because of this, we now see developers creating their own stores and launching to distribute their games instead of focusing on what's really important to make great games and grow wonderful communities.

" It turns out that does not cost 30% to distribute games in 2018, continues the announcement. After we've done some research, we discovered that we can build amazing development tools, drive them, and give developers the bulk of the revenue. "

The move comes along with an upcoming expansion of Discord Games Store, which launched earlier this year with a tightly curated selection of games that now contains about 100 titles. The forthcoming" self-service publishing platform "will allow developers" no matter what size from AAA to Individuals' Team to access Discord Store and the new 90 percent revenue share.

With thirteen of users already turning to Discord as an online voice chat and general communication solution, the Discord Game Store has a built-in audience for users who is interested in buying games. The company has also attempted to separate its store with the "First on Discord" program, giving prominent placement to a handful of promising indie games on the service in exchange for time-limited exclusivity. Discords paid Nitro subscription programs also provide free access to dozens of games, as well as other premium Discord communication features.

A growing threat against steam?

For well over decades, major game platforms on consoles, PCs and mobile devices (including Discord) generally followed Steam's leadership in taking 30 percent of revenue from games sold through their online stores. The first major gap in the de facto standard came last week, when Epic launched its own store that only takes a 12 percent cut of total revenue. Unlike Discord's newly opened policy, Epic still maintains tight coursing of its store, with an extremely limited game selection so far.
Valve has recently announced small changes in Steam's revenue sharing, but only for titles that have made at least $ 10 million in revenue. It's okay for the biggest publishers, but it will not do much to avoid depriving smaller game creators from assessing the friendly income conditions on these newer platforms.

Where Steam still has an advantage, of course, is the pure momentum of network effects. As a market leader for several years, Steam is where millions of PC players are still overwhelmingly turning to their online friends, managing game libraries and patches, and looking for custom algorithmic recommendations for new games (especially under highly promoted sales). Already, many players chafing on the ability to manage more different game platforms, each with their own game stores and launches, just to play their collection of PC games.

Having said that, players can consider these new platforms if they are exclusive and / or free games they want, are offered or if they already have another reason to log in (e.g., voice chat and Fortnite ). Providing more generous revenue sharing terminals may also be enough to entice developers to move their titles to platforms in addition to Steam, which helps to cut the chicken-and-egg cycle to developers, simply flocking to where players already are.

It's still early and Steam is still a move, but such aggressive moves from Epic and Discord can pose the biggest threat to Valve's dominance in PC game distribution so far.


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