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Dev explains why Nintendo made Mario’s anniversary game limited time



Super Mario 3d All Stars

It’s April 1st, and you know what that means – a handful of Mario games have been removed. Why has this happened, and what is Nintendo’s reasoning? Fans are still searching for answers to these questions.

While no one seems to do it actually could provide answers, VICE reporter Patrick Klepek investigated the whole case with limited release last year and received an insightful response from a developer who has worked with Nintendo several times before.

Apparently it’s pretty “okay”

; – the video game giant is resorting to artificial scarcity because it thinks it’s driving sales by playing on people’s “FOMO”, otherwise known as a fear of missing out:

“They have data showing that game releases tend to fade on wishlists,” said a developer involved in publishing several games on Switch, who asked to remain anonymous because they were not allowed to discuss their meetings with Nintendo. public. “It produced FOMO [fear of missing out] help them get this sale, or so they think. “

Last year, Nintendo of America President Doug Bowser had a crack at explaining why Mario’s games would be removed – and stated how it was a “celebration” of Mario. At that time, he also noticed how it would do not be a strategy that is widely used going forward.

“Yes, I think I use a simple word: celebration. It just – this is a celebration of Mario’s 35th birthday. And we wanted to celebrate in unique and different ways, and we have done it through games like Super Mario 3D All-Stars, or we will do so through future releases, for example Super Mario 3D World + Bowsers Fury. “

“And then we’ve done it through releases like Game & Watch: Super Mario Bros., or through Mario Kart Direct: Home circuit. There are different ways we celebrate Mario’s 35. And with some of these titles, we felt it was an opportunity to release them for a limited time. They have done very, very well. Super Mario 3D All-Stars has sold over 2.6 million units in the United States alone. And so clearly consumers have been able to jump in and enjoy it. And it is not a strategy we are going to use a lot, but it is one we thought was very unique for the anniversary itself. “

So, what do you think about the idea of ​​Nintendo using time-limited releases to increase sales? How will you feel about similar offers in the future? Share your thoughts below.




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