The official Cyberpunk 2077 Twitter account claimed the controversy today after a tweet that some considered transfobical. This is not the first time a CD Project Red-affiliated Twitter account needs to apologize for a tweet.
Reply to a fan on Twitter earlier today, the official Cyberpunk 2077 Twitter account referred to an internet meme mocking transgender people.
"Have you just assumed their sex," said the tweet. The account was to answer a fan who said they wanted more from the "guys" on Gamescom. CD Project Red currently shows Cyberpunk 2077 at the event.
While tweet is not explicitly transfobic, the meme referred to is widely used to cool or impair transsexual concerns people. Much like saying how you decided to identify as an attack helicopter is a way to mock transsexual people. This sentence is meant to mock the allegedly brittle egos of "tumblrinas" and social justice warriors. It is not clear whether the employee's responsibility meant it to be offensive or not. The tweet was later deleted and an apology issued.
"Sorry, anyone who is offended by one of the responses sent from our account previously," a tweet on the official Cyberpunk 2077 Twitter account said . "Harming someone was never our intention."
CD Project Red did not respond immediately to a request for comment.
This is by itself only a PR faux passport, but this is not the first time a CD Project Red-related Twitter account has posted questionable content. In July last year, the official Twitter account for GOG, the game store owned by CD Project, tweeted an animated GIF from Post 2: Paradise Lost depicting the protagonist urinating on a tombstone labeled Games Journalism. The date on the tombstone, August 28, 2014, was a reference to GamerGate. The tweet was later deleted.
At that time I asked GOG's global communications director Łukasz Kukawski about their social media assessment process.
"There is no process per se," Kukawski said via email. "We work closely in the team, and usually if there is doubt about communication, we're just talking about it. Unfortunately, sometimes it goes unnoticed, as in this case. Error happens, we just want to make sure they do not repeat."