And will start promoting them much closer to liberation.
Cyberpunk 2077 producer CD Projekt Red wants to change the way it operates to develop multiple AAA games and expansions in parallel, and first start marketing its creations much closer to release.
The change in strategy – what CD Projekt calls the new “strategic development framework” – comes in response to the disappointing launch of Cyberpunk 2077 in December last year, and is detailed in a long video update from the company that was released this afternoon.
“We want to improve the way we make games,” said CEO Adam Kiciński. “We want to continuously improve the working environment for each team member. We want a sharper focus on how we work together to create good games.” The word “crunch” is not mentioned in the video at any time, although training for employees in matters of mental and physical health is mentioned, and words from a group of employees from across the company who want contact with the CD Project board.
Throughout the video, the ongoing development and growth of the studio’s two core franchises – The Witcher and Cyberpunk – was made clear. Cross-functional teams will work on projects for both IPs simultaneously, with this dual development plan to start in 2022. CD Projekt will also expand its teams and continue to work with outsourcing studios to expand the number of able-bodied. on their projects.
“We have learned many things from our marketing and publicity campaigns for Cyberpunk 2077 and see things that need to change in the future,” said CD Project Red leader Michał Nowakowski. “In the future, future marketing campaigns will be much shorter, we will wait until much closer to the launch of a game before we start showing things like trailers, demos or go thoroughly about mechanics, etc.”
We can still see teasers and announcements for remote projects, but nothing more significant, Nowakowski continued. And all platforms must be fairly represented – but if development shifts from the latest generation consoles, this will naturally be less of a problem than it was for Cyberpunk 2077.
2021’s product map released by CD Projekt Red today shows the already announced plan for Cyberpunk 2077 (updates, free DLC and the game’s delayed next generation update) as well as the work on The Witcher (the mobile Monster Slayer spin-off, next-gen update and ongoing development by Gwent).
In other news, CD Projekt also confirmed that they plan to buy Vancouver-based development studio Digital Scapes, which it has been working on since 2018 and helped build Cyberpunk 2077.
The studio was renamed CD Projekt Vancouver and will be the company’s fourth office together with existing teams in Warsaw, Kraków and Wrocław.