The pandemic’s remarkable impact on the app industry has not diminished in 2021. In fact, consumer spending on apps has reached a new record in the first quarter of this year, a new report from App Annie indicates. The company says that in the first quarter of 2021, consumers spent $ 32 billion on apps on both iOS and Google Play, a 40% increase from the previous year from the first quarter of 2020. It is the largest quarter ever on record, App Annie also notes.
Last year, both app downloads and consumer spending increased, as people quickly adopted apps under coronavirus lock – including apps for work, school, shopping, fitness, entertainment, games and more. App Annie previously reported a record $ 21
These trends have continued, it seems, that mobile consumers spent about $ 9 billion more in the first quarter of 2021 compared to the first quarter of 2020. Although iOS saw greater consumer spending than Android in the quarter – $ 21 billion and $ 11 billion, respectively. dollars – both stores grew by the same percentage, 40%.
But the types of apps that ran expenses were a little different from store to store.
On Google Play, the gaming, social and entertainment apps saw the strongest quarterly growth in terms of spending, while the gaming, photo and video and entertainment apps accounted for the strongest growth on iOS.
When downloading, the categories were also different between the stores.
On Google Play, Social, Tools and Finance saw the biggest download growth in Q1, while Games, Finance and Social Networking drove the download growth for iOS. Also on Google Play, other top categories included Weather (40%) and Dating (35%), while iOS saw Health and Fitness app downloads grow by a remarkable 25% – probably a perfect storm as a New Year’s resolution combined with continued stay-at-home action that encouraged users to to find new ways to stay fit without going to the gym.
However, the best apps in the quarter remained fairly consistent. TikTok beat Facebook, when it comes to downloads, and was followed by Instagram, Telegram, WhatsApp and Zoom. But the short format video app only came in at No. 2 in terms of consumer consumption, with YouTube topping the top. Tinder, Disney +, Tencent Video and others followed. (Netflix has dropped this chart as it now leads new users to sign up directly, instead of through in-app purchases).
Although Facebook’s apps have fallen behind TikTok in downloads, the apps – including Facebook, WhatsApp, Messenger and Instagram – still led the market in terms of monthly active users (MAU) in the quarter. TikTok meanwhile ranked No. 8 according to this calculation.
Up-and-comers in the quarter included the privacy-focused messaging app Signal, which saw the strongest growth in the quarter in both downloads and MAUs – a calculation that App Annie calls “breakout apps.” Telegram followed closely, as users bailed from mainstream social after the Capitol uprising. Another “breakout” app was MX TakaTak, which fills the gap in the short-format video market as a result of India’s ban on TikTok.
Gaming, meanwhile, ran a majority of quarterly spending, as usual, accounting for $ 22 billion – $ 13 billion on iOS (up 30% the year before) and $ 9 billion on Android (up 35%). Players downloaded about a billion titles per week, up 15% compared to the year before from 2020.
Among us! fell to No. 2 in the quarter of downloads, replaced by Join Clash 3D, while DOP 2: Delete One Part jumped 308 places to reach No. 3.
Roblox led by consumer spending, followed by Genshin Impact, Coin Master, Pokémon GO and others. And even among us! fell on the download lists, it remained No. 1 of monthly active users in the quarter, followed by PUBG Mobile, Candy Crush Saga, Roblox and others.
App Annie notes that the pandemic also accelerated the mobile gaming market, with game downloads exceeding the total download by 2.5 times in 2020. It predicts that mobile games will reach $ 120 billion in spending this year, or 1.5 times all other game formats combined .