Chrome is the most popular mobile browser worldwide, with millions using it every day to browse the web and stay up to date with the latest information. It already integrates Google’s discovery stream on the New Tab page, which displays articles on topics you’re interested in. In what appears to be a better way to recommend stories and help discover content, Google is testing a new “Follow” button in its Chrome Canary building.

This was discovered by Chrome Story, which states that the function is in early development and is not functional yet. The “Follow” button appears in the overflow menu, and it even appears to be a first prompt notifying users of its existence.

Interestingly, there are no feature flags you need to use to make this work, and I could not detect the button on my phone. It is difficult to say what the function is about, but – as suggested by Chrome Story – it looks like Google may be experimenting with RSS reader functionality (remember Google Reader?) to display stories from sources you Follow. However, we can only confirm this if the feature works in a subsequent release – see this room.

Chrome Canary (unstable)
Chrome Canary (unstable)