If you have conquered China, India – the world's second largest population-based country – is the obvious next port of call, and that's exactly what has happened in the consumer application world.
Follow the lead of Chinese smart phone manufacturers such as Xiaomi and Oppo, who has dominated mobile sales in India for a while, the content behind the touch screen glass in India is increasingly now also from China. According to a report by FactorDaily, 44 of the top 100 Android apps in India were developed by Chinese companies from just 18 years earlier. (Focus is on Android because it is the overwhelming choice of operating system among India's estimated 500 million internet users.)
The list of the best Chinese apps contains big names like ByteDance, the world's most valued launch offering TikTok and local language news app Helo in India, and Alibaba's UCbrowser as well as lesser-known volumes such as Tencent-backed NewsDog and quiet but prominent streaming app maker Bigo.
Citing data from Sensor Tower, found that five of the top ten Android apps in India come from China, up from just two by the end of 201
For all who have looked at the Indian technology scene In recent years, this Chinese app store induction will be a little surprise, although the rate of change has been unexpected.
China's two largest companies, Alibaba and Tencent, have garnered significant amounts for promising Indian start ups in recent years, which set the stage for others to follow and move into India in search of growth.
Alibaba bought Snapdeal and Paytm through several hundred million dollars investing in 2015, and the pace has only been faster since then. In 2017, Tencent invested in Gaana (music playback) and Swiggy (food delivery) in large agreements that had supported Byju (education) and Ola (ride-hailing) the year before. The couple also launched local cloud computing services in India last year.
Beyond these two, Xiaomi has gone beyond selling phones to support local businesses and develop local services to their customers.
The local approach seems to have been the key for the app manufacturers who have found success in India. Instead of taking a very stiff approach as Chinese messaging app WeChat – owned by Tencent who failed in India – ByteDance has developed local teams and in some cases totally local apps dedicated to India. With the next hundreds of millions of Internet users in India suggesting to come from multiple parts of the country, popular language, local content, and voice-activated technology are some of the key strategies that, like their phone-building cousins, Chinese app developers must focus on ensuring that they are not just a snap in India.
You can read more at FactorDaily.