The next time you see a lip color you like, you can quickly use AI to find a similar shade in Chanel’s range of lipsticks. The company today announces its new Lipscanner app that lets you use your phone’s camera to identify a shade – whether it’s on someone’s lips or just the color of your favorite bag. Then it will suggest a battle from Chanel’s “lip universe”, which includes more than 400 products that include different surfaces and shades.
This is not the first time a beauty company has created an app to identify lipstick colors – YSL’s Perso system will even print the exact color you scan, making it more sophisticated. Lipscanner also allows you to practically “try on” the lipstick to see if you like it. To be clear, digital makeup trial features are not new ̵
It does not even count the many selfie editing apps out there like YouCam Makeup with bindings that let users try and buy makeup. But Chanel said the algorithm “saves users the hassle of trawling large ionline inventories by seamlessly making color recognition and matching them,” calling it a “world first for smart beauty.” I’m not sure the claim is true, given the examples I’ve already quoted, but Chanel is one of the largest brands in the world and has a massive fan base that will probably appreciate finding the exact product number for something they’ve wanted. after discovering it on Instagram.
As the beauty and technology industry continues to collaborate and cross, personal skin care and cosmetic products are becoming more common. This is good news for people with specific needs, and hopefully they should promote more inclusion and diversity, although companies need to be careful not to alienate customers by making their customizable products too expensive.