According to a new report, Canon is in the middle of an internal debate about whether to bring an APS-C camera to the RF line. Since Canon switched to mirrorless, it has so far separated the APS-C line (EOS M-Series) from the full-frame offering (R-Series).
Canon rumors reports that it was noted that Canon has conducted market research with “selected professionals and others” to see if there is actually a demand for an APS-C RF-mounted camera. In addition, the report claims that Canon is already planning to let the EOS M cameras go in favor of focusing on the EOS R cameras, regardless of whether the APS-C comes to the mountains or not.
Canon apparently also has “zero plans” to produce RF-S lenses.
According to a second Canon rumors report, Canon is looking at three possible APS-C camera designs with the names R7, R8 and R9.
While historically the flagship models such as the 5D series and now the R5 steal most of the spotlight, most of Canon’s user base came from the interchangeable cameras at the lower end. Canon continued to make and sell the cameras in the Rebel SL series – most recently the Canon SL3 which was released in 2019 – because the models were so affordable and as a result popular. However, as SLR cameras have fallen in popularity and become less of a money maker for any camera brand, Canon has begun to focus on its advanced models as they admit that the market has become saturated.
As reported by Petapixels David Crewe Earlier this year, Canon saw some growth in the camera division, mainly due to an increase in the average sales price per camera. These economic realities explain the company’s choice to focus on mirrorless systems in full format instead of digital SLR cameras. It may also explain why the EOS M series has not seen much innovation in recent years.
The Canon EOS M50 Mark II, the latest EOS M camera to be announced in late 2020, sells for exactly the same $ 600 as Canon’s entry-level SL3 DSLR. Given that Canon has admitted that low-end cameras do not contribute to profitability as much as high-end models do, Canon has many reasons to leave the platform. Meanwhile, Canon’s cheapest RF camera, the EOS RP, costs $ 1,000 without a lens.
Canon can see that it makes a lot of sense to combine APS-C and full-frame mounts. Not only is it a decision the company has made in the past with its EF-mounted SLR cameras, but it will also encourage newcomers to the brand to try higher quality glass that can be treated as an investment and will go with them to more expensive camera housings when ready. to upgrade.
Another factor Canon can consider is existing competition: both Sony and Fujifilm have done extremely well in the APS-C market, leaving little room for Canon to recover without significant additional investment – the lukewarm EOS M strategy has not been enough to seriously challenge either Fujifilm or Sony. Nikon has tried a Z-mount APS-C camera, but it is not clear how well the Z50 sells. That said, the retro APS-C Z fc seems pretty popular before its release. Canon may look to Nikon to see how it does in APS-C next year before deciding on the next move.
Canon’s general lack of attention to the EOS M line in recent years seems to indicate that the company is not prepared to continue to maintain it, and the number of benefits of moving the entire line of cameras to one mount is many. It remains to be seen whether Canon intends to develop an RF APS-C camera and attempt to migrate the EOS M user base to it, however, is worth the cost and associated risk.