Apparently, Santa and his elves prefer iOS over Android. According to research firm Flurry Analytics, the nine best devices that were activated on Christmas Day in the US were all iPhone models led by last year’s iPhone 11. Overall, activations of smartphones on Christmas Day were 23% lower than the year before. The decline is blamed for the impact on the US economy caused by the COVID-19 virus. Traditionally, Chirstmas Day is the largest single day for new smartphone activations. Flurry predicted a difficult December, which was not surprising given the 7% unemployment in the states and the lower than usual number of activations in November.
If you take a look at the chart Flurry produced, you can see the names of the 10 best phones activated on Christmas Day. A gray dotted line marks the seven-day moving average of activations until Christmas Day. The green or red number indicates whether the number of Christmas Day activations for a particular phone was higher than the one-week moving average of activations (green) or whether the activations on Christmas Day were lower than the last average (red).
For example, based on the chart, for the second year in a row, the iPhone 11 was the most activated phone on Christmas Day. Activations on December 25 were 5% higher than the average of iPhone 11 devices turned on from December 18 to December 24. The ten most activated phones in the United States on Christmas Day included:
- Apple iPhone 11
- Apple iPhone XR
- Apple iPhone 12 Pro Max
- Apple iPhone 12
- Apple iPhone 11 Pro Max
- Apple iPhone SE (2020)
- Apple iPhone 12 Pro
- Apple iPhone 8 Plus
- Apple iPhone 8
- LG K30
The biggest trip during the Christmas Day activations compared to the average during the week before was 181% gain that was whitewashed by the LG K300. Three iPhone models saw the number of devices turned on during Christmas Day, compared to the number turned on during the week before Christmas. These models were iPhone 11 Pro Max (-6%), iPhone 8 Plus (-9%), and iPhone 8 (-7%).
For the second year in a row, the iPhone 11 is the most activated phone in the United States on Christmas Day
The weak US economy caused by the pandemic was probably part of the reason why two budget phones did well on Christmas Day. The iPhone SE (2020) and LG K300 increased activations by 34% and 181%. Flurry noted that “Apple’s most advanced devices usually increase at launch when beginners rush to buy the most advanced Apple smartphone available. As the masses slowly replace their old devices, the base model – this year iPhone 12 – will usually increase in popularity … iPhone 12 Pro Max had the strongest launch week from any Apple iPhone device in the last three years, indicating a strong and long-lasting demand for their most premium smartphone. ”