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By killing Inbox, Google takes another sweep on its most passionate users



For all its skill and dominance in artificial intelligence, Google may be surprisingly deficient in the natural type.

In movement after relegation, Google catches defeat from victory jaws. And all because the company's culture is blind to the value of passionate users.

I'm pretty sure Google looks at user numbers and uses analyzes for everything it can measure. A radical analytical approach is powerful, but it can blind you to the factors that can not be measured. Factors like user passion.

My favorite example is Google+. After a first use growth in the first couple of years, the social network gradually declined ̵

1; suffocated by a reputation of low involvement.

This reputation was mostly wrong. But over time, it became a self-fulfilling prophecy when Google took repeated actions to conceal and suppress engagement.

The killed circle sharing, the best way to discover high-quality active users. It created community, which reduced attention to users. Stupid algorithms flagged (thus hiding from public view) of high quality while not flagging obvious spam. (Finally, Google's algorithms became much better, but only after most users had already left the platform.)

This is a great plan – if your goal is to minimize user engagement.

Google+ was and is still the online playground for Google's most loyal fans. Google could have brought a billion people into this playground where Google fans could keep pace and persuade everyone else to share their enthusiasm for Android, Pixel Phones, Pixelbooks, Google Search, Google Assistant, Google Home, Gmail, YouTube and rest.


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