Last week, Los Angeles-based artist Cali Rockowitz uncovered an interesting loophole in the Bumble shirt regulation. After blocking her many attempts to upload photos in a bralette, the company told her that her outfit would only be allowed if she had posed in it outside and if it was a probable bikini.
Buzzfeed, which published photos back and forth with Bumble representatives, reported that Rockowitz had first uploaded an Instagram-friendly portrait in sweatpants paired with a simple black bralette, sitting in a sunlit art studio in front of a canvas. On December 9, the company sent a standard message explaining that underwear is not allowed on the platform. After a new attempt with an alternative image from the same shoot, where the hair mostly covers the bralette, a representative told her that she “is allowed to wear a bikini or a shirtless image”, but only in plein aire. “If you are indoors, it looks too much like underwear,” they wrote. After Rockowitz posted about the trials on her Instagram stories, Bumble removed another month-old photo of her a blazer and trousers, with a bralette replacing the shirt.
Bumble does not explicitly describe the reasoning in the guidelines, but the indoor rule is part of Bumbles 2016 articles of association written around bath selfies, an attempt to rise above Tinder.
“In 2016, we banned shirtless bath mirror selfies in response to feedback from our Bumble community,” a representative wrote in a statement sent to Gizmodo, adding that “our research showed that profiles including such images were the most swept again.” A lsveip eft is the bad one.) Bumble added that the policy applies to all genders.
“Pictures of swimsuits are acceptable if you are out by the pool or on the beach, as you are in a natural setting to wear a swimsuit,” the rep continued. In other words, you can only show the sternum if your intention is pure.
Rockowitz editred the bralette-and-costume picture so she showed up to join in front of Pyramids of Giza and Mount Rushmore, but still Bumble held on to his position and further noted that they could detect the deception.
“This photo is photoshopped, it was not originally taken outside,” said a representative of DM.
It seems unlikely that Bumble will be eager to open the floodgates for less throwing pictures, as platforms have spent many years in their convoluted efforts for police breasts and nipples and their context. Bumblebee has set its reputation on being the SFW app, and last year, Bumble founder Whitney Wolfe Herd supported a Texas policy that banned unwanted dick pictures (“creepy” pictures).
Gizmodo has reached out to Rockowitz for comment and will update the post if we hear back.