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Home / Technology / BTS launches new Casetify collaboration for the anniversary of the hit song ‘ON’

BTS launches new Casetify collaboration for the anniversary of the hit song ‘ON’



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After a very successful collaboration at the end of 2019, BTS joins forces with the lively lifestyle brand Casetify for a new accessory line that celebrates the anniversary of “ON”, the second single from “Map of the Soul: 7.”

While the latest BTS Casetify collaboration draws from the bubbly graphics of “Boy With Luv”, the “ON” collection has a darker look and draws from the track’s music video, which reached 1

.54 million contemporary viewers after its release, making it the biggest YouTube ever premiere. The video currently has 234 billion views and the accompanying film, ‘ON ‘Kinetic Manifesto Film: Come on, has reached 330 billion.

The collection includes limited edition BTS phone cases, wireless chargers, AirPod cases, watch straps and more. Army will easily identify the lyrics “Bring the pain” from “ON” along with nods to the track’s music video and the theme of never giving up.

casetify x bts

Casetify

Casetify

Shop the BTS x Casetify Collection here

“We are honored to join BTS for the celebration of their hit song,” said Casetify CEO and co-founder Wes Ng Rolling stone. “Our hope is that society will enjoy this collection while finding accessories that represent their passion for self-expression.”

Phone cases will sell for $ 40 USD and up, while AirPods cases, Apple Watch bands and other accessories will range from $ 25 to $ 69.

The waiting list for the BTS “ON” collection will be live today at 21:00 PST on Casetify.com/BTS, and the collection will be available for global shopping on March 9.




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