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Bose challenges Sonos with new Alexa-powered smart speakers and soundbars



Bose has just announced a $ 400 home smart speaker and two soundbars that will be available in October. All three products are sent with Alexa voice support, with "other voice assistants to follow" according to the company. Each has an eight-microphone array for long-range speech recognition. The AirPlay 2 functionality will be added early in 2019.

Bose Home Speaker 500 has a good look at it. (I do not choose a page about whether it's nice or ugly.) I know there's a small screen on the cover that shows the album art of what is currently playing. It's literally all that's for; It's not a touchscreen and will not show you anything else by looking at it. Bose claims that Home Speaker 500 will deliver "the widest audio space of any smart speaker available today."


Bose

The aluminum-wound building houses two custom drivers "tip in opposite directions – so sound reflects surrounding walls, separates left and right instruments, and places vocals where the artist did." The front cover does not look like a touch screen; Bose instead has several buttons on the top to control the playback. It appears that there is much going on up there. actual. These "1 2 3 4 5 6" numbers are preset buttons for accessing favorite playlists, Internet radio stations, and other things you listen to often. Other buttons on the top confirm the presence of an AUX connector and that you will be able to curb Alexa / voice.


Bose

And then it's the two sound beams. $ 800 Bose Soundbar 700 "was designed to surpass all other products in its category. Measuring 2 inches high, 4 inches deep and 38 inches long, it's a metal grid that runs around it with a tempered glass plate on top. heard it myself, I'll just give you Bos's marketing spell on what's good.

Bose PhaseGuides ™ must be heard to be believed, sending more channels of an audio track or song through a space and placing discreet audio in places Bose DSP, custom low-end transducers and QuietPort ™ technology provide exceptional detail and depth for favorite tracks, crystal clear dialogue for Netflix and dramatic realism for sports.


Bose

$ 550 Soundbar 500 is smaller, thinner , and mat. Both Bose soundbars include HDMI ARC support. They also have Bose's "ADAPTiQ" technology to automatically create audio optimizations based on a room's audio capabilities. Last, Bose says that they wall mounted or expanded with a wireless base module and rear speakers for a full 5.1 experience.

This wave of products from Bose is an unmistakable challenge for Sonos and competes directly against Sonos One and Beam, albeit at higher pricing. This is Bose, after all. But the company says that the speakers work brilliantly alone or together as a multi-room system, which is another clear indication of what competitors Bose have in mind. Multi-room playback is not new to Bose; The company's home speakers have been doing it for a while. But this is the company's latest pressure to go against Sonos, Amazon, Google, Apple and other companies that offer the ability of their speakers.


Bose

It follows Sono's strategy to offer more talents … in the end. In view of the challenge that Sonos has encountered by bringing Google Assistant and Alexa on a single smart speaker, I will believe it when I see it. Nevertheless, I look forward to checking out the weird look of Home Speaker 500 – with the 1980s product name and all.


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