According to a recent report by AutoCar we can look forward to a four-door M2 on the road later this year. A more practical version of the best car that the brand is currently building? Fantastic. Can not wait. But with BMW's current naming convention, it will hit showroom floors as the "M2 Gran Coupe", which is unnecessary and shines a light on the problem of the brand's naming convention as a whole.
Of course, BMW is not the only mark for committing offenses to abuse the word "Coupe." Mercedes and Audi are big offenders, but Honda is also partying with C-HR. The "Coupe" is French for fixed-roof cars and two doors, or a "cut" version of a four-door, which is naturally translated into cars. BMW began using this 6-Series Gran Coupe naming system, a four-door version of a coupe that no longer does. It then used the Gran Coupe modifier for the 4 series, which started as a two-door version of the four-door single 3 series. I understand words and their meanings develop, but it becomes a bit ridiculous.
This constant splintering of new model lines and individual model names goes out of hand. But it's a simple and obvious solution, and that's what BMW used to do and stop: trust customers to count without help. From 1
Now we have four door versions of two-door versions of four-door cars. It is all a confused mess, and while BMW is not the only offender, it is without doubt the most important perpetrator. The company seems to go through the whole set-up and rename cars it's already stocking, and by adding models by changing styling just a little – and continuing to build both. If there is a trend in the industry that needs to die a quick death, this is it.