Over the years, the Call of Duty series, which costs $ 60 at launch, including season tickets that cost almost as much as the base game and has many micro-transactions, has been criticized for revenue recognition practices. Call of Duty: Black Ops 4 is no different and takes back the value of the COD Points currency, and has even more revenue recognition than previous games thanks to Blackout Battle Royal Mode. Now, the game's earnings practices are still under fire, this time because of a cosmetic item that some people think is a bit expensive.
Call of Duty: Black Ops 4 now sells a red dot sight reticle for 100 COD points, which translates into $ 1 in real world money. Called Open Dot, anyone interested in buying the item from the Black Market can actually pick it up to half – 50 COD points (or 50 cents) – until January 1.
Although some may not have problems with Activision sales, what is quite literally a dot for $ 1, others online have criticized the decision. Some feel that micro-transactions do not affect them as long as they do not buy, while others argue that micro-transactions are often predators and have a direct impact on how games evolve.
Wherever one falls on the argument for micro-transactions in games, this is not the first time Black Ops 4 has been criticized for its montage practice. The game's Black Market in-game store has been routinely criticized since its launch, as some estimates indicate it would take thousands of dollars to unlock everything in the game.
Unfortunately for some Black Ops 4 fans who want to see Activision change their revenue management practices, it seems very unlikely. Micro transactions have proven to be very profitable for the video game industry, to the point that gaming publisher Take-Two has said that all future gaming products will have micro-transactions in some capacity. Because of how profitable micro-transactions are, it is clear that they are here to stay, even though events such as the Star Wars Battlefront 2 lootbox controversy may see game companies changing the way they approach.
Call of Duty: Black Ops 4 is out now for PC, PS4 and Xbox One.
Source: Multiplayer First (via Techspot)