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Before CES, Apple adds Billboard Touting Privacy in Las Vegas



In the heart of Las Vegas, where the consumer electronics show is set to kick next week, Apple has set up a giant sign to secure the security of its devices.

Billboard, which was noticed by Engadget s Chris Velazco plays on an iconic Las Vegas tourism slogan: "What's going on in Vegas, staying in Vegas." "What happens on the iPhone, stays on the iPhone," reads the sign, located near the Las Vegas Convention Center and many prominent Las Vegas hotels.



CES will see thousands of technicians, media members and technical exhibitors, and Apple's decision to set up a The post here is interesting, as the company does not have a presence on the show.

Apple competitors like Amazon, Samsung and Google will be present at CES showing smart home devices, smartphones, and other products, and while Apple employees are likely to be present, Apple will not highlight any of its devices at the event.

It's not quite clear when the billboard was put in place, but it looks like it's aimed at CES participants who want to see products from companies with less privacy focus like Google and Amazon. Apple does not mind much about the technology industry with great emphasis on privacy, with billboard linking to Apple's dedicated privacy website.

The Consumer Electronics Show starts Tuesday, January 8, and lasts until the end of the week.


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