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Home / Technology / At 60, Tim Cook doubts he will be with Apple for another ten years

At 60, Tim Cook doubts he will be with Apple for another ten years



(Bloomberg) – Tim Cook has been with Apple Inc. for 23 years and served as CEO for nearly a decade, but he used a new podcast look to suggest that some sort of final change may be on the horizon.

“I’m fine right now. And the date is not in sight, “the 60-year-old told the New York Times” Sway “podcast, which was released on Monday. “But ten more years is a long time and probably not ten more years.”

The interview touched on a wide range of topics, including the controversial Parler social media app that was blocked by Apple earlier this year, Apple TV + and autonomous vehicles. When asked about Elon Musk̵

7;s claim that he once tried to hold talks about the possibility of selling Tesla to Apple, he said that he has never spoken to Musk, but that he has “great admiration and respect” for the company he built. .

“I think Tesla has done an incredible job of not only establishing the lead, but keeping the lead for so long in the EV room,” Cook said without revealing many clues as to what Apple had planned for the sector. “We’ll see what Apple does. We investigate so many things internally. Many of them never see the light of day. I’m not saying one does not want to. ”

Other topics covered include:

On removing Pearls from the App Store: “In some ways, it was a fair decision, because they did not follow the guidelines in the App Store. You can not encourage violence or let people encourage violence. You can not allow hate speech and so on. And they had gone from moderating to not being able to moderate. “I hope they come back. Because we work hard to get people in the store, not to keep people out of the store. And then I hope they put in the moderation required to be in the store and come back, because I think it’s better to have more social networks out there than to have less. On social media and the attack on the Capitol: “I think the strengthening of social media is something I am very worried about. And the targeting tools, the same tools used to target in advertising, can be used to target misinformation purposes or extremist purposes. And then I worry deeply about it. “” This was one of the darkest days in our history. And it played out in front of us all. I felt that it was more of a movie or something, that it was something that was not real, that it could not happen in the United States. And then I’m hopeful that the deep inspection is happening. On “data theft”: “I’m terrified of it. And then we have things that come out as a privacy nutrition label. Privacy rules have become these multifaceted things that people just blindly say, I agree, so they can go to the next screen and move on. A nutrition label for privacy, much like a nutrition label on food, gives you some important information for a moment. We will improve it over time. At Epic Games: “It’s all about living up to the rules and guidelines of the App Store. And they had been doing it for years, and then they had obviously decided that they did not want to follow the rules anymore, and had given something through the app review and then changed it on the server side after it had been through the app review. So it was like a deceptive move. And then we’ll go to court. We come to tell our story. We will talk about privacy and security aspects at the store. And we are sure of our case. “On Apple TV +:” We are making serious investments in Apple TV Plus. “” For the same reason that we are in products, we are about doing the best, not the most. And then in the TV Plus area, it’s just about originals on Apple. “” We all put ourselves in it. It’s not a hobby. It’s not a dip in the toe. Because it is an original focus, we do not immediately have a catalog with 500 items in it. We will build over time. “About voting:” I think we probably all have the wrong conversation about voting rights. We should talk about the use of technology. How can we make it so simple that our voting becomes 100? Or it will be very close to 100. Maybe we’ll be in the 90’s or something. It’s quite unusual. ”

Read more: Apple loses bid to stop swatch using Jobs ‘One More Thing’ Cue

(Updates with Cook’s age in second paragraph)

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