In the last three months, Facebook's usually changed steady user growth not at all in the United States and fell in Europe following new privacy legislation. But in a quarterly performance report on Wednesday, July 25, the social media giant shared a new number – it's 2.5 billion people using a Facebook-owned app, which also includes Instagram, WhatsApp and Messenger each month. The metronome does not double users on multiple apps, such as people on both Facebook and Instagram.
The network shared the statistics for the first time this week in a report that showed lower revenue growth than expected while the company's costs continue to jump. This year, the company has met its biggest privacy scandal, but at the same time, he is working to make sure that time on Facebook is "well used" and buckling down to combat abuse. Facebook expected that these changes would affect user numbers and revenues, and true to the company's predictions, both slowed in the second quarter of 201
Facebook's latest statistics feel even more impressive considering 3 billion of the 4 billion worlds Internet users are on social media . This means that the company has the attention of more than 80 percent of social media users around the world.
Facebook users reach a total of $ 1.47 billion – there is continued growth in 2017, but the 11 percent growth is the slowest user growth seen by the network since 2011. It is also lower than the previous quarter's growth after Cambridge Analytica has Asked for a #deletefacebook hashtag. Facebook says growth was driven by users in India, Indonesia and the Philippines. Growth in the US and Canada was flat at around 185 million users. Following the new general data protection regulation, privacy legislation came into force earlier this year, and the number of users in Europe fell by one million monthly active users. Despite these changes, Facebook says that a majority of users chose to let the network continue ad targeting to see more relevant ads at the expense of data sharing.
While Facebook predicted a slowdown when CEO Mark Zuckerberg asked the platform to make Time spent on Facebook time well spent, Wall Street was more surprised at the results, the company was not expected and the shares fell by 20 percent as a consequence of this. Revenue declines by seven percent, and the company predicts a similar high single digit through the rest of 2018. However, the ad has increased by 42 percent in 2017, with mobile ads that now account for 91 percent of the total ad revenue. 19659002] At the same time, the company's costs have increased by about 50 per cent, while the staff grows by 47 per cent. That investment is largely for security as Facebook expands the audit staff. The network says that despite the investment in security, the network plans not to reduce the investment to develop new features.
The latest figures may be bad news for investors, but Zuckerberg shared several changes implemented over the last few months both to curb abuse and to create less passive content usage. The platform's artificial intelligence for detecting graphic violence, for example captures 90 percent of the violence removed from the network. The network now has two new tools for transparency and has strengthened the fight against fake news by pushing known misinformation further down the feed.