When it comes to the App Store, it seems that any ad is good advertising.
Less than 24 hours after Apple threatened to remove Pearls from the App Store, the social media app was favored by conservatives for its lax content moderation policy, to the top of the download charts. On Saturday afternoon, just hours before the reported deadline was set, the previously frayed alternative to Twitter had been given new life.
Parler suddenly found itself listed as the number 1 free app in the App Store – a ranking undoubtedly, at least in part, thanks to Apple’s threatened ban when people rushed to download the app before any removal.
Again, at this point we do not even know if Apple will remove Pearls from the App Store. We reached out to Apple, but got no immediate response. However, we know that the app has only gained many more users.
This seemingly arbitrary 24-hour window stands in stark contrast to actions taken by Google against Parler. The Mountain View-based technology giant took the lead and removed Parler from the Google Play store on Friday without first giving a very public head.
It is important that the reasons for Google’s removal and Apple’s threatened removal are very similar. Both companies expressed concern about the app’s lack of content moderation following the deadly siege of the US Capitol building by pro-Trump extremists – some of whom discussed their plans before the incident on the internet.
However, Apple offered Parler time to get together. according to Wall Street Journal, Apple said that “for Parler to be available in the App Store, it needed to provide detailed information about content moderation plans and how it would improve moderation and content filtering in the future.”
Which, hey, if it works out, great.
SEE ALSO: Twitter permanently suspends @TeamTrump after a series of Trump tweets
We reached out to both Apple and Parler to confirm these reports, but received no immediate response from any of them.
Meanwhile, App Store downloads continue to pile up.