Despite announcing plans to buy Shazam last December, Apple still does not own the music recognition service due to pending approval in Europe. With the deadline for a survey of the acquisition scheduled for September 4, 19459004, Reuters reports that a decision in favor of Apple is likely.
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Kiting anonymous sources, Reuters states that the agreement is likely to be approved without conditions.
EU antitrust regulators will approve Apple's (AAPL.O) bid for British music discovery app Shazam without requiring concessions, and two people familiar with the case said Wednesday.
The EU Commission launched a "thorough" four-month investigation of the proposed agreement before allowing Apple's takeover of Shazam back in April. Concern is that Apple (and Apple Music) may have an unfair advantage over competitors when it has ownership of the data collected by Shazam.
Apple already integrates with Shazam through Siri through a license agreement, but owning the service can translate into better integration (such as auto-tagging) and direct integration into the music folder. Shazam is also expected to be a gold mine for music analysis data that can help Apple program its streaming music service.
Apple has not publicly discussed Shazam, which continues to operate independently since it confirmed plans to buy the firm, but it called Apple Music and Shazam's natural fit & # 39; when it announced the acquisition.
We are thrilled that Shazam and his talented team will join Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it is used by hundreds of millions of people around the world across multiple platforms.
Apple Music and Shazam is a natural form and shares a passion for music discovery and delivers great music experiences to the users. We have exciting plans in the store, and we look forward to combining with Shazam in approving today's deal.
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