The online store front went down at around. 5:50 p.m.. Pacific like Apple manages an anticipated rush of the iPhone XS, iPhone XS Max and Apple Watch Series 4 orders.
Customers who try to visit the site are met with a new landing page containing the text "Be Right Back" under an animated Apple logo. Apple is scheduled to bring the site back online at 1
Introduced to a special event Wednesday, the iPhone XS and XS Max are the successors of last year's popular iPhone X flagship. Powered by the new A12 Bionic processor, the handsets have full-face OLED displays – 5.8 inches for XS and 6.5 inches on XS Max – advanced dual-camera arrays, increased water resistance and more. Transferred from iPhone X is TrueDepth, the specialized depth sensor camera system that supports Face ID, which gets a bit snappier in 2018 thanks to tweaked algorithms and a faster secure enclaver processor.
A12 Bionic has two high performance kernels Apple requirements are up to 15 percent faster than last year's A11 Bionic, and four efficiency cores using up to 50 percent less power than the predecessor of the system on chip. Apple's proprietary GPU gets four cores, up from three in A11, to boost performance by 50 percent.
Most well-known, however, is Apple's Neural Engine, an 8-core device that is capable of performing 5 trillion operations per second. Tapping into this computer power plant is specialized software and hardware features, including iPhones camera system, which uses Neural Engine to enhance portrait mode and Smart HDR photography. CoreML also gets a bump in performance thanks to the connections to the new machine-learning module.
Both the iPhone XS and XS Max include two optically stabilized 12 megapixel rear cameras with wider, deeper pixels for better light with low light and an improved TrueTone flash. A new sensor is located behind the angle shooter, which has a f / 1.8 lens, while the telephoto camera has 2x optical zoom and a f / 2.8 lens. Like last year, the handsets are able to record 4K video at up to 60 frames per second.
Other upgrades include a new glass background structure that supports Qi wireless charging, True Tone display technology, newly designed stereo speakers and optimization for extended reality applications.
iPhone XS will sell for $ 999 for 64GB of storage, with a 256GB model retail for $ 1149, and the new 512GB option available for $ 1349. The iPhone XS Max will sell for $ 1099 with 64GB of storage, $ 1249 for 256 GB and $ 1449 for 512 GB.
Apple introduced its first major Apple Watch design with Apple Watch Series 4, clamps on larger OLED displays, greatly enhanced heart rate monitoring, a new S4 SoC and renewed internal sensors in a slimmer chassis.
Apple says that the almost edge of the edge is 30 percent bigger than previous Apple Watch models. Despite larger size, Apple managed to keep battery life in line with last year's models by incorporating LTPO technology. Benefit from the additional property is first-party app and clock pages with newly developed user interface.
Apple Watch's Pulse Sensor has been completely reworked to accommodate a new electrical sensor that can take ECG, which is useful for identifying potentially life-threatening issues such as atrial fibrillation. Electrodes flanking the optical pulse sensor pair with a newly designed Digital Crown that receives electrical signals sent over a user's body, from wrist to finger tip. Apple was able to secure FDA clearance for both ECG and aFib detection.
In addition to playing an integrated role in ECG reading, the new Digital Crown now supports haptic feedback. Apple Watch speakers have been converted to 50 percent higher, while the microphone has been moved to increase the sound quality.
Internal sensors have also been upgraded, giving a higher degree of accuracy. Apple utilizes the new features by integrating unique features like fallopian discovery.
Instead of different models of Apple Watch using different composite materials to the backs, depending on the model, all models come in ceramic backing series 4, a material that provides better cellular transmission and enables the advanced cardiac monitoring provided by the device.
Apple Watch Series 4 will be available in 40mm and 44mm sizes. The usual silver, gold and space gray aluminum shades are back, while stainless steel versions will be sold in silver, space black and a new gold color. Nike + models with special bellows and bands are also available.
Prices start at $ 399 for 40mm aluminum versions with GPS while 44mm models range for $ 429. Aluminum models with mobile connection sell for $ 499 for 40mm and $ 529 for 44mm. All stainless steel models include GPS + Cellular capabilities and start at $ 699 for 40mm sizes and move up to $ 749 for 44mm.