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Home / Technology / Apple's latest ad uses human "flood" to sell iPhone XR colors

Apple's latest ad uses human "flood" to sell iPhone XR colors




On Friday, Apple launched a new video spot that promotes iPhone XR, again concentrating On chassis colors, buyers can choose from.

  2018 looks like 1984

The commercial has hundreds of people in different colored jumpsuits, running and flipping over urban terrain until they all converge centrally. Most of the suites reflect colors that the iPhone XR is sold in, such as red and coral, although it is also green and purple runners.

Your ad may end up with text that highlights XR's "Liquid Retina" display. It is an edge-to-edge LCD screen measuring 6.1 inches, with a pixel resolution of 1 792 at 828. It is in contrast to the iPhone XS – which has a 5.8-inch OLED panel with 2,436-1125 resolution – and XS Max, which shocks the screen size to 6.5 inches and resolution to 2.682 by 1.224.

XR starts at $ 749 against XS $ 999, and the XR is expected to eventually come up as Apple's best-selling 2018 iPhone model. It may not be good news, as sales of the unit are expected to be lower than expected.


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