According to a new report, Apple plans to announce the mixed reality headset “over the next few months”, and prefers to do so at a personal event.
The Cupertino technology giant plans to announce a mixed reality product sometime in the coming months – the first new product category since 2015. However, it does not necessarily want to do so at a virtual event, according to a report on Wednesday. morning past Bloomberg.
“If possible, Apple will not make such a critical announcement at an online event,” the report said. “It wants employees, the media, its partners and developers in the room.”
The report does not provide any further details about a possible personal event, or whether such an announcement is even possible during the ongoing health crisis. It points out that Apple seems to be working faster than other technology companies to get key engineers back into the office.
Back in January, Bloomberg reported that the first Apple AR or Apple VR device will be an expensive and “niche” product aimed primarily at developers. Apparently, Apple plans to sell the product in low volumes – maybe just one headset per day per Apple Store location.
The first Apple headset is currently scheduled for release sometime in 2022, reports indicate. With Bloomberg prediction on Wednesday, it is possible that unveiling in the coming months may be an advance notice that will give developers time to explore the new experience – similar to the Apple Silicon transition.
An unveiling over the next few months will normally coincide with either a spring event or WWDC. Based on that timeline and the fact that the product will be aimed at developers, the latest incident seems more likely.
Other Apple monitors, such as analyst Ming-Chi Kuo, have confirmed the company’s planned release of a VR or MR device in 2022. The product is rumored to have 8K screens, advanced eye tracking technology and other features in a visor-like design. .
The MRI device is focused on immersing a user in a completely virtual environment, although current rumors indicate that it will also provide some AR functionality. Because of this goal, it is set to compete with existing devices like the Oculus Rift, which is mostly focused gaming.
There seems to be some disagreement about the unit’s price point. Kuo says it will be priced “over the iPhone.” A February report suggested that the MRI could cost as much as $ 3,000.
Following the release of the high-end VR or MR device, Apple may also debut a more consumer-focused augmented reality product such as “Apple Glass” by 2025. A pair of augmented reality contact lenses may arrive by 2030, says Kuo.
Wednesday’s report focused on the possibility that WWDC will return to a personal format in the future. Apparently Apple hopes that WWDC 2021 will be the company’s last conference to be held in a digital way.
Apple has held each event digitally since its last personal event in September 2019 due to the coronavirus pandemic.