قالب وردپرس درنا توس
Home / Technology / Apple's acquisition of AR Startup Leap Motion went through twice, due to "eccentric" founders and poor management

Apple's acquisition of AR Startup Leap Motion went through twice, due to "eccentric" founders and poor management



A new article by Business Insider today takes a look at failed conversations that occurred between Apple and Launch Motion, which the Cupertino company attempted to acquire twice in less than five years. Leap Motion is a company that focuses on making advances in virtual reality, magnified reality and hand tracking technology.

According to several unnamed insiders, the final agreement was finalized in the spring of 2018 before bad management, "swirling negatives" and "eccentric behavior" by Leap Motion's young co-founder Michael Buckwald and David Holz stopped the talks.


Prior to this, the first meeting in 201

3 was held between the two companies, and eventually it went very badly after Holz, 24 years old, said he had no interest in joining Apple. Sources say that Holz was insulting Apple's employees, the company's representatives told Apple that it was no longer innovative, the technology "sucked" and discussed how Google Android was better than iOS. During this time, Apple was said to have been primarily interested in the Leap Motion team to help work with its own AR and gesture-based projects.

Despite this poor first meeting, Apple continued to express interest in acquiring Leap Motion in the following years, especially as expanded reality and virtual reality technologies began to become more common. Some of Leap Motion's original employees even left the company to work for Apple over the years, now helping Apple's various AR projects, said some former Leap Motion employees.

The latest rumors point out that Apple is developing AR smart glasses, which may potentially include a VR component. Apple's interest seems to lean more towards AR, since it has already supported AR as a service with the ARKit developer platform, and CEO Tim Cook often talks about AR's potential.



Because of this, Apple made a new attempt to acquire Leap Motion earlier this year, but conversations fell again. Apple was on the verge of acquiring Leap Motion for between $ 30 million and $ 50 million in the spring, and had already started conversations with the startup human resources department and sent out letter of invitation to employees. As Leap Motion celebrated the upcoming acquisition, Apple left its offer.

Business Insider says it is still unclear why exactly Apple made this move at the last minute, but one thing seems to be sure: "The founders finally believed [Leap Motion] were more valuable than the offerings on the table. "

Many proximity to the company says that the problems affecting Leap Motion are the case of poor management: Much of the company's venture capital was spent on slim office space in San Francisco's expensive SoMa neighborhood, complete with tech industry perks, including beanbag chairs and daily lunches and expensive engineering wages.

That Leap Motion was to fall into serious financial trends when the company's core technology had so much potential was described by many as an error that could be easily avoided.

It appears that Leap Motion's technology may end up being purchased as a hidden gem for a company that wants to add its hand tracking technology to future smartglasses products – but only if it can get founders aboard the deal. 19659009] Now Leap Motion is said to have new meetings undertaken to explore other potential deals outside Apple's offerings, but it may be too late for startup. According to sources familiar with the company, Apple's last bid for Leap Motion AR / VR's "last opportunity" to sell the business, which has encountered economic instability for many years.

Apple makes acquisition of smaller companies like Leap Motion all the time, with news coming only in the last month that Apple bought Asaii and Spektral. Asaii is a music analysis platform that Apple will probably integrate in Apple Music and iTunes, while Spektral creates real-time green screens that intelligently distinguish people and objects from their original background to overlap a new setting that can be integrated into a future iPhone.


Source link