On the verge of an expected new Apple Watch release, the smartwatch category flourishes worldwide, with Apple leading it with a 41 percent market share. It is according to new research from Counterpoint.
The latest survey from Counterpoint Research shows that Apple continues to dominate the global smartwatches market, although Fitbit's management has shrunk.
According to the company's Global Smartwatch Tracker Apple leads the category with 41 percent market share worldwide, followed by Fitbit by 21 percent. Every other competitor, including Fossil, Garmin and Samsung, is 5 percent or lower.
Apple's market share dropped from 48 percent a year ago to 41 percent, as Fitbit jumped from 8 percent to 21 percent.
In the case of individual models, Series 1 is the best-selling smartwatch in the world, which includes over 90 percent of all Apple Watch sales worldwide. It is followed by Fitbit Versa and Amazfit BIP. Apple Watch Series 3 is fourth with Fitbit Ionic fifth.
"Despite the first hype and traction of cellular Apple Watch Series 3 in the first two quarters, Apple iPhone users actually choose Series 1 as a non-cellular alternative over Series 3 non-cellular model that is surprising for many industry publishers, says Counterpoint Research Director Neil Shah in the release.
"This also shows that Apple users choose Series 3, preferably if they want to add mobile connectivity, otherwise Serie 1 is the most popular model that contributes to almost nine out of ten Apple Watch sold in Q2 2018. While this is great for Apple from an ecosystem perspective, from an ASP perspective, it's not the same shock Apple would expect with newer iPhone models every year. "
Apple is expected to uncover an Apple Watch Series 4 at its upcoming Gather Round event on September 12. A leak that discovered Thursday contained a larger screen and a reduced facade.