Home / Technology / Apple Watch leader Kevin Lynch shifts focus to car development

Apple Watch leader Kevin Lynch shifts focus to car development



An Apple logo has been photoshopped on an empty road at night.
Enlarge / A potential Apple car or self-propelled vehicle platform is still many years away, but a leading leader has shifted the focus to that.

According to Insider, it is once again a leading mix at Apple. Kevin Lynch, an important Apple VP who monitors health and the Apple Watch, enters a new role working on Project Titan, Apple̵

7;s car project.

Lynch has been one of the most visible Apple leaders at WWDC and the company’s various product unveiling events. He is one of the faces of Apple’s health initiatives and the Apple Watch.

The report does not go into much about what Lynch will do on the car project. Recently, Apple’s product development for the automotive industry has been led by the company’s AI manager, John Giannandrea.

Lynch will not change the title, and his new job is not technically a new role in the company. This is simply a change of responsibility. Furthermore, he will still be involved in Apple Watch and Apple’s health initiatives in some capacity – although it seems that his exact daily responsibilities in the health team in the future are still to be decided. It seems that Evan Doll, director of health software engineering at the company, will take on at least some of Lynch’s responsibilities on that team.

Apple has seen a number of changes in management recently. Longtime worldwide marketing director Phil Schiller resigned from most of his responsibilities about a year ago and was replaced by Greg Joswiak. Jony Ive, the leading Apple designer of many of the company’s products over the years and a close confidant to the late former CEO Steve Jobs, left the company to form his own design company last year.

Former retail manager Angela Ahrendts left the company in 2019, and her duties were taken over by veteran Apple leader Deirdre O’Brien. Hardware Manager Dan Riccio reportedly left his top role in the company to provide direct oversight of Apple’s mixed reality (AR / VR).

Some of these changes have occurred as Apple seeks to follow up the success of the iPhone with either satellite products and services that take advantage of the success (including services like Apple Music or portable devices like Watch and AirPods) or brand new product categories like a mixed reality headset or self-driving cars .

Insider reports about Apple’s car ambitions have generally painted a picture of a project that has seen several stops, starts and leadership battles. Every Apple car is probably still several years away, but the company still has to hire new talent from companies like BMW to work on it.


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