(Reuters) – Apple Inc’s customers may end up spending more on non-gaming mobile apps by 2024, data analytics firm SensorTower said Monday, as lock-in lifestyles lead users to look beyond games to apps that help with more important services.
Downloads of apps for companies, education, health and fitness have seen a sharp increase due to measures at home during the health crisis.
During the first days of the pandemic, users spent more on mobile games in the App Store. But as lockdowns expanded, so did working life and communication, and attention shifted to photo and video sharing, dating, video conferencing, and instant messaging apps.
Shares in companies such as Zoom Video Communications Inc and Match Group and other home companies increased last year.
SensorTower said that the consumption of mobile apps will reach 270 billion dollars over the next five years globally, a more than triple increase compared to 2020.
Game revenue will continue to take a relatively higher share on the Google Play Store than the App Store, with an estimated share of 71% from games in 2025, compared to 42% on the App Store, data shows.
The data analysis firm expects that Europe will become an important market over the next five years, with revenue growth on the continent likely to surpass that of Asia and North America.
Downloads in Europe are expected to grow to 36.9 billion by 2025, compared to 28.4 billion in 2020, while revenue growth is expected to more than double to $ 42 billion over the next five years.
Reporting by Eva Mathews and Subrat Patnaik in Bengaluru; Editing by Arun Koyyur