Last week, we shared a concept that explored ways Apple can improve its iOS subscription sheet to help customers better understand what they’re signing up for. Problems with the subscription sheet have been a popular topic lately among society. But tonight, the developer behind Launch Center Pro, David Barnard, pointed out that Apple in the latest beta version of iOS 14.5 has begun to make some changes to improve the experience.
The changes are subtle, but they will surely affect the subscription. Apple has made all the text on the sheet more readable, and they have updated the language to be clearer to the customer. The first and one of the biggest changes on the sheet is the replacement of the word mark “App Store”
The formatting of the subscription name has also been updated. It is no longer in all-caps, but rather in a normal case. Just below it you can see that they have increased the size of the policy text. It’s much easier to read and right in your face now.
However, the most important changes come in the lower part of the sheet. First of all, the free trial explanation has been made much more concise. It uses plain English to say, see that you have “3 Days Free” in the case of the screenshots below. It’s much better than it’s at the moment in iOS 14.4, with little text separating the trial version from the “Free” label. Apple has also significantly increased the size of the price and placed it directly above the confirmation animation. As with the free trial, they have also changed “$ X / week” to “$ X per week.”
I still think there is more that Apple can do to improve the experience, but this is definitely a step in the right direction. What do you think about these changes? Are they enough to satisfy customers and regulators? Let us know in the comments below!
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