Many have talked about the performances of the new MacBook Pro in recent days. But Apple focuses on the A11 Bionic chip in its new TV ad.
Called "Unleash", this ad shows a young man walking down the streets of a Chinese city filled with Mobike and Ofo bikes. He plays a game on the phone, receives text messages and watches a live stream on YouTube Gaming.
The game gets fast bigger than the phone. He is fighting monsters and virtual figures in the real world. The tag line says "Unleash a Stronger You".
If you opened the App Store today, you may have seen a Vainglory campaign on the Today tab. This is because this ad is about Vainglory, a multiplayer game that works more or less like the Legend League or Dota 2.
Apple has updated its system-on-a-chip every year to make it more effective. For the first time, Apple designed its own GPU with the A1
This is one of Apple's competitive edge against generic Android producers. The company now has a clear advantage in terms of references and gaming performance.