Apple Vice President or Product Marketing Greg Joswiak has commented in an interview with CNET that the iPhone XR has "been our most popular iPhone every day since the day it became available," seemingly in an poging til downplayanalytiske rapporter tidligere i denne uge, at iPhone XR var bedre enn Apple havde beregnet.
Det er det første offisielle ord fra Apple om hvordan de nye iPhones er i gang. It arrives at a time when the company's lineup now includes its pricing phones ever – even the "budget" $ 750 XR costs more than any base model iPhone has ever ̵
And while the XR may actually be Apple's best-selling iPhone, the issue is that Apple is not T giving any hard numbers as to how many iPhones it's selling. Without concrete data, there is no way to know if the XR is a successful success or just selling better than even weaker numbers for the pricey XS and XS Max. Both of the pricier phones are just updated versions of last year's X, suggesting they could be selling worse than expected, making the XR's sales seem stronger in comparison.
That said, while there's plenty of speculation about Apple's iPhone future, there may not be real reason for concern, at least where Apple is concerned. After all, there were similar reports of cut down shipping orders before last year's iPhone X, which ultimately turned out to have resulted in drastically increased revenue for the company despite flatter unit sales. And Apple's strategy in general has seemed to shift towards selling fewer, more lucrative devices than a race to the bottom, which may not be a bad thing.
Sorry, the chances are that the industry and Wall Street will have to get used to this kind of iPhone uncertainty. Selv om indtægterne er op, når Apple annoncerer sine næste kvartalsindtjening, vil det være svært at lave en vurdering, så vel som de nye iPhones er virkelig, da Apple besluttede ikke at afsløre enhedssalg for sine enheder i fremtiden.