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Apple plans to invest even more in stores despite online sales growth

Apple Retail Stores is known for being a place where customers can not only buy new products, but also get involved in the company’s culture. Despite the tremendous growth in online sales in recent years, Apple still wants to invest more in its stores, with plans to open new stores worldwide.

Apple’s senior vice president of retail Deirdre O’Brien said in an interview with Funke Media Group (via Bloomberg) that the company will not reduce its efforts to create fantastic stores. The report mentions that Apple registered a significant increase in online sales during the coronavirus pandemic, as several stores had to close their doors for several months.

However, this does not mean that the Cupertino-based company is giving up the retail segment. For those who love going to an Apple Store, O̵

7;Brien assured that new ones are coming. She also claimed that while Apple’s website is great for providing more information about the company’s devices and services, there’s nothing like going to a store to experience the product.

“On our site, people can learn a lot about the products; in a shop they can touch them and feel them, ”she told Funke. “We plan to add more stores.”

Last week, Apple opened a new store in Rome’s historic Via del Corso. The Palazzo Marignoli building was restored with its original architecture to preserve local history and culture, making it not only one of Apple’s most iconic shops, but also a museum for those who visit the place. This just shows how committed the company is still to the retail experience.

Don’t forget to check out our special guide with everything you need to know about Apple Retail Stores.

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