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Apple: ‘Moving iMessage to Android will hurt us’



Android users have long wanted an iMessage app to use the popular messaging service on non-Apple devices. Epic’s lawsuit against Apple has now revealed and confirmed that locking is the reason why iMessage for Android does not exist.

Earlier today, Epic and Apple filed documents before the upcoming trial. As our colleagues at 9to5Mac noted this morning, Epic’s lawyers asked Apple executives about iMessage for Android during deposit.

Apple announced iMessage in June 2011 and launched it in October with iOS 5, while it came to Mac OS X less than a year later. According to a deal with Senior Vice President of Internet Software and Services Eddy Cue, Apple decided not to develop a version of iMessage for Android that would have allowed cross-compatibility with iOS “as early as 201

3.”

Several executives, including software manager Craig Federighi and marketing manager Phil Schiller, spoke out in opposition to such an Android app.

IMessage on Android would simply serve to remove [an] barrier for iPhone families giving their children Android phones ”

Craig Federighi

In 2016, when a former Apple employee commented that “the # 1 most difficult [reason] to leave the Apple universe app is iMessage. . . iMessage constitutes serious lock-in “to the Apple ecosystem, Schiller commented that” moving iMessage to Android will hurt us more than help us, this email illustrates why “

There have been several third-party attempts over the years to bring iMessage to Android, but all have been unreliable and required comprehensive solutions. Meanwhile, Google’s response to iMessage is Rich Communication Services. RCS offers writing indicators, read receipts, high-resolution photos and videos, larger group conversations and interactive experiences with businesses, while end-to-end encryption is under testing.

It is available in the Google Messages app with Android OEM and operator adoption increasingly. Since RCS is intended to replace SMS / MMS, it is unknown if Apple will ever support this standard on the iPhone.

Epic’s full archive is available here, while Apple in its discovery detailed the gamemaker’s motivations. Fortnite developer also has an antitrust lawsuit against Google.

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