Apple is launching a limited edition Apple Watch for Black History Month, with a unique watch band, new watch surface, and some of the proceeds going to civil rights organizations.
The watch, which is part of a new Black Unity collection of products, comes with a black, green and red striped ribbon and face, meant to reflect the pan-African flag. It otherwise appears to be the regular aluminum version of the Apple Watch Series 6, with prices starting at $ 399. The band will also be available separately for $ 49.
The products will be sold from February 1
Apple says it will “support six global organizations” as part of this product launch, including the Black Lives Matter Support Fund, the NAACP Legal Defense and Education Fund and the European Network Against Racism.
In addition to the new watch edition, Apple announced a number of other initiatives for Black History Month this year. It will be a hub in the App Store that highlights black-owned companies and developers; Apple Music gets “curated playlists, essays, original videos” and other content that highlights black artists; and Apple Maps receives curated recommendations from EatOkra, which highlights black-owned restaurants. Apple plans to curate stories focused on black families and experiences in the Apple TV and Apple News apps, and highlights black authors in Apple Books and Apple Podcasts.
Apple is among a number of technology giants who collectively promised hundreds of millions of dollars against racial initiatives. Apple announced a $ 100 million fund in June 2020; Earlier this month, Apple announced plans to set up a developer center in Detroit and support a technology hub for historically black colleges and universities in Atlanta.