Apple has today opened a new online store for active military personnel and veterans to make purchases of their products at a discount more available. Different from the educational prize, qualified military customers will receive 10% off Apple products, and the new discounted price includes even iPhones, Apple Watch, accessories and more.
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Apple offered earlier active military and veteran discounts in Apple Stores, but did not have a dedicated online store. It also reflected discounted educational prices, which did not offer any offers on products like iPhone, Apple Watch, Apple TV, accessories and much more.
As reported by Steven Aquino Apple's new veteran and military store website offers 10% off what looks like all its products. The new storefront comes just in time for the holidays.
Apple shared the following statement with Aquino:
On Apple, we are deeply grateful to men and women in our armed forces. We are proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our appreciation for their courageous service.
A major aspect of this military discount is that immediate family members can benefit from it. Veteran and Military Procurement Program ("Program") is an advantage provided by Apple Inc. ("Apple") to current and veteran members of the US Military, National Guard and Reserve. The program is also offered to its closest family members who also live in the same household. The program is for personal use only.
An important aspect of this discounted store makes it easier for disabled veterans to retrieve Apple devices that may change in terms of availability. Take a look at the new online webshop here.
This latest update comes after Apple has made a global deal with Amazon to launch an official storefront. A number of retailers sold earlier Apple products, which led to a somewhat confusing experience for Amazon customers. In future, all Apple products will come directly from the company or from authorized Apple retailers.
You can check out the official Apple landing page on Amazon here.
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