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Home / Technology / Apple knows that annual iPhone upgrades are over

Apple knows that annual iPhone upgrades are over



And why not? iOS 12 made older iPhones run much better than they did on iOS 11, to the point where the use of a three-year-old iPhone 6S became completely viable, especially with a new, new battery. And keeping an older phone is even more attractive to customers who no longer make monthly payments for the device through the now regular installment plan. When you face either buying a new iPhone ̵

1; at least $ 30 a month for two years – or upgrading your iOS and spending $ 30 once on a battery, it's easy to see why many chose to keep their old phone around longer. [19659002] Every year when Engadget is considering a new iPhone, we notice that Apple's silicon offers far more power than most users need. The good news is that a few years later, these chips are still enough for most people. And, given how the pace of other smartphone hardware innovations has slowed in recent years, there's less reason to ever upgrade every time a new iPhone comes.

  iPhone Xr "data caption =" iPhone Xr "data-local-id =" local-1-9886020-1546540914229 "data-media-id =" data-dam-provider = 473e9495-80ab-3139-a475- 7dce81ac3452 "data-original-url =" https://youtube.com/os/creatr-uploaded-images/2019-01/300c39e0-0f87-11e9-bfec-7904d0431fa5 "data -title =" iPhone Xr "src =" https://o.aolcdn.com/images/dims?resize=2000%2C2000%2Cshrink&image_uri=https%3A%2F%2Fs.yimg.com%2Fos%2Fcreatr-uploaded- images% 2F2019-01% 2F300c39e0-0f87- 11e9-bfec-7904d0431fa5 & client = a1acac3e1b3290917d92 and signature = 84cbf1fcd1ee6f5a3145fdb182837da1305fd9d2 "/> </p>
<p>  Also for some users it is not so much to buy an XS or XR as it is a compromise. Has spoken to many people who just miss the home button – they don't care about bigger screen or supposed convenience of Face ID. They spent years getting used to the home button and finding the change more annoying than an improvement. As with the headphone jack, it is obvious that Apple will completely phasing out the tested home button completely, but people who prefer the old design will obviously not rush and upgrade, especially at the prices Apple is asking. </p>
<p>  Despite the challenges Apple faces, it would be irresponsible not to notice that Apple has just said it doesn't make as much money as expected – it's very different from Apple being "convicted". Apple's revised quarterly revenue is now $ 84 billion. It's about 8 percent smaller than originally expected, but it's still the second highest holiday quarter in the company's history. The company also increased the average selling price of an iPhone from $ 606 to $ 724 over the past year, so customers apparently have not completely dismissed more expensive devices. </p>
<p>  Cook also says that non-iPhone sales grew 19 percent – so despite the fact that basically all of Apple's products cost much more than they used to, most segments continue to grow. Wall Street investors can panic over a downturn in the iPhone (stocks are about 8 percent today compared to yesterday, and they've gone steadily since peak in October), but Apple is financially well positioned for years to come. </p><div><script async src=

It does matter where future growth comes from, but Apple is still years away from having to figure it out. (It also raises the question of whether it is even reasonable to expect a successful company that has been around for 40 years to grow year after year, but it is apparently how Wall Street believes.) Meanwhile, investors just have to wait for a world where the iPhone – Buyers upgrade after two or three years instead of every fall.


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