- iMessage could have come to Android many years ago.
- Legal documents filed by Epic and Apple before the antitrust lawsuit reveal that Apple executives never wanted to release iMessage for Android.
New findings reveal that Apple could have launched iMessage for Android many years ago, but deliberately chose not to do so. Epic’s antitrust lawsuit against Apple has revealed (via 9to5Mac) that the popular messaging service was intentionally locked in by Apple, even though it could have been cross-compatible with Android as early as 2013.
Legal documents submitted by Epic and Apple ahead of their upcoming lawsuit make it clear that Apple executives were opposed to transferring iMessage to Android for competitive reasons.
According to a statement from Eddy Cue, Apple’s Senior VP of Internet Software and Services, the company could have “made a version on Android that worked with iOS” so that it would “have been cross-compatible with the iOS platform so that users of both platforms had been able to exchange messages seamlessly. ”
However, Craig Federighi, Apple’s Senior VP of Software Engineering and head of iOS, said, “iMessage on Android will simply serve to remove an obstacle for iPhone families giving their children Android phones.”
In 2016, when a former Apple employee commented that “the hardest reason to leave the Apple Universe app is iMessage,” Phil Schiller, head of the App Store, commented that “moving iMessage to Android will do us more harm than good. us.”
These statements confirm what most of us have known for some time – Apple likes to keep the ecosystem closed to hook users and keep them there. The practice is not illegal, and these findings will not necessarily harm Apple. They’s just another way for Epic to support its claim that Apple uses platform lock-in to maintain its market monopoly.
Meanwhile, iMessage is still not available on Android, and it does not look like it will ever leave Apple’s walled garden. However, Android users can take advantage of RCS, which offers a similar experience in the Google Messages app.