Apple is working on a settlement with a start-up meal preparation company whose pear logo they wanted to prevent from being too similar to their own famous emblem.
The Prepears logo – a bulb with a leaf on top – “easily remembers Apple’s famous Apple logo and creates a similar commercial impression,” said the Silicon Valley giant in a court that filed over the summer, adding that the similarities would “cause the average consumer to believe that Prepear is “affiliated with or approved by Apple.”
However, in a submission to the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board, which was first reported by MacRumors, Apple requested that the proceedings be suspended for 30 days, while “the parties are actively engaged in negotiations to resolve this issue.”
Super Healthy Kids – the company behind the Prepear app, which lets people save recipes and make meal plans – had accused Apple of “abusing its position of power by going after small businesses like ours that are already struggling due to the effects of Covid-19.” And promised to fight Apple “not just to keep our logo, but to send a message to big technology companies that bullying of small businesses has consequences.”
The startup launched a Change.org campaign in August with hopes of getting Apple to retire. The petition has already received 269,000 signatures.
If the two sides cannot reach an agreement, the dispute will be resumed on 23 January with the first court appearances set for March.
Apple did not immediately respond to a request for comment.