Apple's latest iPhones, XS and XR have been announced and again, Apple has made it incredibly frustrating to include a USB Type-A Lightning cable and a low-power 5W brick in the box instead of a USB -C cable and charger.
Apple has not explained why it insists on selling its newest, largest and most often $ 1000 plus smartphone with the same older cable it has been included since Lightning was introduced back in 2012. Perhaps it's a simple question about cost. Perhaps the company is afraid of alienating customers with a new, unknown cable.
But USB-C is not new or unknown at this time, especially for Apple's most loyal customers who have stuck in their exclusive port selection on almost every laptop Apple sells.
By 2015, when Apple broke the 12-inch MacBook, and then cemented that decision with the 2016 MacBook Pros, it was based on the fact that this would drive the rest of the industry forward by forcing people to use the new gate . But years later, USB-C growth has continued to be agonizingly slow over the industry and many new products refuse to put the port on their devices since adoption "just not there yet."
Apple is a part of it Problem: Not USB-C to Light Cables further cement that USB-C is not a "real" port standard. Why should accessory makers invest in USB-C if Apple does not look at it as anything but a page project?
To add to the frustration is that not only USB-C cables would be more practical than the inheritance of the USB; that is, they are legally better. USB-C supports a higher power than the old Type A standard, and it's the only way to get the fastest charge on an iPhone 8, 8 Plus, X, XS, XS Max or XR. Apple not only pays buyers of the most demanding phones a $ 20 to $ 30 tax to use these devices with their laptops, but it's also boxing them to a worse experience to use those phones.
And it's not as if Apple is afraid to alienate customers by not including an older cable type in the box with their phones anymore. If it were, it would still contain the headphone song with its new iPhones.
All this might highlight the biggest frustration with Apple and USB-C: the fact that the company has refused to put the port on its iPhone devices. It's not that Apple's compliance with Lightning makes no sense. It gives the company a port that it can fully control, instead of relying on the often messy and different specifications of USB-C. And it's also the MFi program, which essentially gives Apple an iron-clear grip on exactly what types of accessories that can work with phones and tablets, along with the additional license revenue it provides from each authorized Lightning device.  Imagine a world where Apple made the change to USB-C
Imagine a world where Apple made the change with iPhone 7 not only to connect the headphone jack but to switch to USB-C? Or last year's iPhone X, which was the prominent future of the company's mobile devices, would be a great place to make the change, considering all the other updates Apple did.
It's the kind of change that almost certainly would move the whole industry against the glorious universal port standard (as again Apple uses exclusively on laptops ). Do you think it would be dull on USB-C headphones or dongles if Apple had put the most powerful of the latest iPhones behind them?
In addition, rumors about a possible USB-C iPad are just a matter of why there is no USB-C iPhone. There can be no confusion of exchange standards. After all, everyone adjusted to switch to Lightning just fine and now Lyn-ports are more ubiquitous than the old 30-pole connector ever was.
Instead, we are not only stuck with Lightning ports, but a terrible, older USB Type-A cable for boot-up. And to Apple is willing to acknowledge the port standard that it claims to try to popularize, we are stuck in this limbo for the foreseeable future.