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Home / Technology / Apple employees knew that if Steve Jobs turned off the iPhone, it meant one thing

Apple employees knew that if Steve Jobs turned off the iPhone, it meant one thing



Most of us, when we think of the late Apple co-founder Steve Jobs, are probably fixing on the stereotype of him as a detail-obsessed quasi-workaholic, whose close mania when it comes to the seemingly smallest details that led to world-changing products. like the iPhone and helped Apple become the most valuable company in the world.

But Jobs̵

7; former chief operating officer Naz Beheshti paints a different picture of his old boss in his new book Break. Breathe. Choose: Become the CEO of your well-being. Focused largely on her wellness coaching practice, she also sprinkles the book with nuggets about the Mercurial Apple CEO who asked Apple to generate a number of hit products such as the Mac, iPod, iPhone and iPad, which were known to melt down when employees lived not up to his standards – and who seems to have set a premium in quiet time, where he could take a mental break, uninterrupted by the requirements of being CEO. So that the Apple employees in the rare cases when he turned off the iPhone, had a good idea of ​​where it meant that Jobs hid: In the office of Jony Ive, Apple’s former design manager, where he would have been dreaming about the future and playing with mockups and prototypes that Jobs often referred to as his “toys.”

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“I quickly discovered what playing time looked like for Steve Jobs, and how it was one of the keys to his success as a great innovator,” writes Beheshti. “Every time someone searched for Steve, or when he could not be reached on the phone, there was only one place he could be found almost by mistake: in the office of Jony Ive, Apple’s former chief design officer.”

In the same way, Beheshti said CNBC that the myths about Jobs as a tyrannical taskmaster obsessed with work have been dispelled, to some degree. He meditated daily, she pointed out, “maintained strong relationships” and engaged in regular physical activity – the latter probably a reference to the trips he often took, which often included participating in long conversations with people.

But it is his penchant for carving out time to essentially hang out with Ive and his team, which is particularly interesting, and even called for the constant connection that many of us feel in the coronavirus era, with the traditional lines. between work and home life more blurred ever. Even one of the most successful, richest business figures of all time, it seems, recognized the need to take clean breaks from work, to recharge and recalibrate.

“We would lose our minds about trying to get in touch with him and try to get him to his meetings,” Beheshti writes in his book. “At some point we had to call Jony’s office and ask him to help him withdraw Steve from playing time … His time with Jony gave him room and opportunity to laugh, imagine, create and feel a renewed sense of freedom . “

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See the original version of this article at BGR.com


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