Apple continued to dominate the smartwatch market with a 41 percent share when global smartwatch shipments increased 37 percent year by year in the second quarter of 2018, a Counterpoint report said on Friday.
US-based wearables major Fitbit seized the second place with 21 percent market share while Fossil was third in four percent share in the second quarter of 2018.
According to the Counterpoints "Global Smartwatch Tracker", smartwatch looks to add decision makers mobile connection for standalone use -cases as 90 percent of smartwatches sent today are not mobile.
"Apple catalyses the trend of smartwatch as a standalone portable device with mobile decision making, which drives the new wave of mobile-connected wearables globally, great news for mobile operators," said Satyajit Sinha, Research Analyst, Counterpoint Research, in a statement.
"Battery life is a constant concern with smartwatches, providing small batteries. However, Apple, Samsung and Huawei are consistently working on optimizing the software and overall design and adding components like eSIM to accommodate larger batteries.
The decision of LOW Power Wireless Access (LPWA) technology, especially LTE-M in smartwatches, will also run core usage in a smartwatch while increasing battery life. "
According to the market research firm, the Androidwear OS has still not changed as in Android for smartphones.
" This is due to partially less focus, less intuitive user interface (UI) and Google's selective smartwatch OEM partnership in recent years for Android has OS, "said it.
According to research director Neil Shah, despite the first hype and traction of cell-based Apple Watch Series 3 in the first two quarters," Apple iPhone users actually choose Series 1
" This also shows that Apple users choose Series 3, preferably if they want to add mobile connection, otherwise Series 1 is still the most popular model that contributes to almost nine out of ten Apple Watch sold in Q2 2018, "Shah noted.