Apple's marketing department is trying many new types of campaigns this holiday season.
The latest deal may be in your inbox – if you are an Apple Music subscriber resident in the UK.
9to5Mac and MacRumors both report that Apple sends email to specific subscribers with personal codes that offer £ 50 of a HomePod, Apple's smart speaker. It usually sells for £ 319 – so it works at about 15% off.
The agreement does not seem to have been sent to any Apple Music subscribers in other countries yet. But retailers like Target have offered as much as $ 100 of $ 350 HomePod in the United States.
The rare Apple hardware sales come as the iPhone giant has tried new discount-oriented marketing strategies for its devices. Historically, Apple does not like to reduce its own products from its stores.
Apple's website is currently advertising an iPhone XR for "$ 449 *" ̵
Apple released HomePod in early February 2018 after losing its last holiday trading season. The speaker is controlled via Siri voice commands or an iPhone and is significantly more expensive than competing products from Google and Amazon, although Apple markets the device as having premium sound that is worth a higher price.
Apple has not said how well HomePod sells, but a recent estimate suggested that sales have been slow, after selling 700,000 units in the first full quarter, it was available earlier this year.