If you think you actually own movies you purchased on iTunes, think again. The age of physical media dies a slow, painful death, but the convenience offered by digital is simply too big to be ignored by consumers. However, there are disadvantages of going digital. For someone whom Twitter user Drandersgs recently discovered, Apple may delete movies you own without notice.
Drandersgs recently sent a message about an unfortunate incident he experienced, by which Apple accidentally deleted three movies he owned. After contacting customer support to find out why this had happened, the answer he simply received was frustrating. Here's what Apple support had to say in response.
"I see that you can not find any of your purchased movies. After reviewing this case, I noticed that the content provider has removed these movies from the Canadian store. These movies are not available in Canadian iTunes. Great at the moment. However, Apple is constantly working with content providers to expand the iTunes Store directory and to make more items available in several countries. "
Basically, companies allow their content to be made available on the iTunes Store. If you buy a movie through the store that a company decides to no longer work on iTunes, it disappears from the library. For his problems Drandersgs was offered two free movie rentals, but it was not good at him. Understandably so. In another reply after a bit more back and forth, Apple offered another frustrating piece of clarification.
"Please note that the iTunes / App Store is a storefront that gives content providers a platform or place to sell their goods. We can only offer what has been made available to us through the studios or distributor. Since the content provider has removed these movies from the Canadian store, I can not give you a copy of the movies. "
Essentially, Even Although the user buys these movies, they rent them really as long as Apple can keep the content on the platform. As frustrating as this may seem, it is actually outlined in the long terms of agreement that no one ever reads. Per Apple Terms of Service …
"You may be able to download previously downloaded content (" Redownload ") to your devices that are logged in with the same Associated Devices. The content may not be available for Redownload. if that content is no longer offered on our services. "
Perhaps there has never been a clearer argument for the existence of physical media in modern age. In addition, most Blu-ray / DVD purchases with a digital copy these days anyway. Why not have the physical copy as insurance, if nothing else? This may not be enough to swing users from buying movies on iTunes altogether, but there is something to be aware of. And maybe, maybe just reading these terms of service agreements can be worth your time in the future.
Meg: Hello Apple, three movies I purchased disappeared from my iTunes library.
Apple: Oh, yes, they are not available anymore. Thank you for purchasing them. Here are two movie rentals on us!
Me: Wait … WHAT ?? @ tim_cook did this become acceptable? pic.twitter.com/dHJ0wMSQH9
̵1; Anders G da Silva (@drandersgs) September 10, 2018
Mega: I'm not very interested in the rentals. I want my movies back or my money back.
Apple: I fully understand how you feel …
Me: Reconciliation but go one …
Apple: You see, we're just a store front
Me: Big front?
– Other G da Silva (@drandersgs) September 11, 2018