“For All Mankind” is one of Apple’s most popular TV shows, and to promote the launch of the second season, series creator Ronald D. Moore did an interview with The Hollywood Reporter where he shared details of what it’s like to work with Apple.
Moore was recruited to work on “For All Mankind” when Apple TV + manager Jamie Erlicht and Zack Van Amburg contacted him about a new NASA show. Moore had previously worked with the two at Sony, and there was a “certain knowledge” of how things should be done.
However, there was some increasing pain to train as a technology company entered the media. Moore said he was not used to having to get feedback from companies before making decisions.
It is a technology company that is starting to entertain, and it was increasing pain to find out. When I started working with Apple, I’m not used to people saying things like, “Well, Cupertino has not weighed in on that.” The first year, there was a lot of growth pain at any company that sat down to do something for the first time, but it was greatly helped by the fact that I knew so many of the people who were in the Apple TV + division.
Apple CEO Tim Cook visited the set of “For All Mankind”, and Moore says that during his visit he “got lost” in the vintage consoles and keyboards used in the show. Moore says he was warmly received in Cupertino, and it was clear that the show interested Apple “emotionally and very personally” as well as in a business sense.
They were interested in how we portrayed technology, how fast the technology will develop in the show. [Apple CEO] ImTim Cook came to the set and sat on the Mission Control consoles and enjoyed himself. He got lost in the console keyboards: “Oh yes, I remember this type of CRT.” I went to Cupertino for different things and always was [warmly received]: “For all of humanity, I love that show! I was a big fan of the space program.” I would go down the corridors, and you would just see pictures of astronauts and space, and it was clear that there is a great love and affection in the world of technology for the space program and for NASA. We did something that not only interested them in business sense, but it also appealed to something that also touched them emotionally and very personally.
Apple has to a greater extent promoted content from Apple TV + in recent weeks. The company launched an augmented reality app and podcast to follow “For All Mankind”, and several other series creators such as M. Night Shyamalan have also done interviews with the media.
The directors of “Wolfwalkers”, a recently released animated film from the Irish animation studio Cartoon Saloon, spoke this week with Deadline. Cartoon Saloon is known for several animated films that highlight Irish folklore, including “Song of the Sea” and “Wolfwalkers”, and the interview is worth checking out for those interested in the company’s work.
Cartoon Saloon has an “epic” feature-quality hand-drawn animated series coming to Apple TV + in the future, but it has not yet been announced.